Google Bringing AMP To Email, Gmail Support Coming Soon

Web behemothic Google has created a new version of its AMP protocol that volition work in email clients and on pages, and has also created a developer preview of a Gmail-compatible version of the service meant to be turned into a stable build in the about hereafter. The aim of this new email-compatible AMP is to bring the aforementioned sort of immersive and actionable content that can be found on AMP pages straight to email messages, allowing webmasters and content creators to button out all sorts of content for users to enjoy without them having to click into a web folio. While many things can already be washed within the context of an electronic mail message, support for full HTML and JavaScript are incomparably lacking as the protocol tends not to treat images and videos too nicely when they're embedded into a message, and workarounds that address these pain points tin exist used as exploits, and end up being patched abroad in most cases.

The new protocol is exactly what it says on the label; AMP for e-mail. Anything that can be done, displayed, or collected on an AMP webpage can be done correct within an email bulletin with this protocol, and it can all exist done safely and with ease. Users don't have to click any links to view content or complete tasks from right inside a message with this new protocol, but since AMP has a number of limiting factors meant to keep things secure and fast, hackers will take a harder time shoveling in malicious content than they would with an exploit that allows normal HTML to run in email messages.

Google's AMP is fabricated to index and speed upwards pages specifically for Google'due south services, and makes use of a special subset of HTML and JavaScript that Google created specifically for AMP. Because of all of this, AMP has drawn a lot of criticism from the wider open-source community. Nonetheless, since it is open-source, those who want to utilize information technology as is can do so, and those who want to modify AMP to run with a minimal amount of Google's optimization can likewise do so. Presumably, the aforementioned will apply to AMP for e-mail once it goes live for all users.

AMP For Electronic mail - Github AMP For Gmail

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